SURE,
WRITING
IS HARD
SURE,
WRITING
IS HARD
Even for pros, writing isn’t easy.
It takes discipline, stamina and brain power – combined with business sense and a huge dash of creativity. A sense of humor is required.
That suits us just fine.
WordsFresh is one of the few creative agencies in the U.S. focused on message strategy and writing. Since our founding in 2001, we’ve been privileged to serve some of the most respected companies and brands in this country and beyond.
We often become a trusted extension of their teams, bringing fresh ideas, expanding their capabilities and strengthening their impact. Our clients range from Fortune 500 companies to nonprofits.
Even for pros, writing isn’t easy
It takes discipline, stamina and brain power – combined with business sense and a huge dash of creativity.
A sense of humor is required.
That suits us just fine.
WordsFresh is one of the few creative agencies in the U.S. focused on message strategy and writing. Since our founding in 2001, we’ve been privileged to serve some of the most respected companies and brands in this country and beyond.
We often become a trusted extension of their teams, bringing fresh ideas, expanding their capabilities and strengthening their impact. Our clients range from Fortune 500 companies to nonprofits.
THERE’S
A REASON
FOR OUR
PASSION
Our passion for writing is rooted in a strong sense of purpose.
Our work is centered on three core beliefs:
THERE’S
A REASON
FOR OUR
PASSION
Our passion for writing is rooted in a strong sense of purpose. Our work is centered on three core beliefs:
WE BELIEVE GREAT
WRITING SUPERCHARGES
ALL COMMUNICATIONS
WE BELIEVE IT’S A
NOBLE JOB TO HELP
GROW THE COMPANIES
AND ORGANIZATIONS
THAT MAKE A
DIFFERENCE
WE BELIEVE HELPING
OTHERS SUCCEED IS A
SPLENDID WAY TO LIVE
WE BELIEVE GREAT WRITING SUPERCHARGES ALL COMMUNICATIONS
WE BELIEVE IT’S A NOBLE JOB TO HELP GROW THE COMPANIES AND ORGANIZATIONS THAT MAKE A DIFFERENCE
WE BELIEVE HELPING OTHERS SUCCEED IS A SPLENDID WAY TO LIVE
OUR
PROCESS
STARTS…
WITH
WORDS
Starting with words keeps your communications focused —
from idea to execution. It’s how we consistently deliver business results.
1.
TARGET
2.
DISCOVERY
3.
WRITE FOR THE TIP
OF THE SPEAR
4.
EXECUTE
Define the bullseye so
we know when we’re
successful.
Who are the audiences?
What do we want them to
do or believe?
Research and interview
internal experts,
stakeholders and
sometimes clients
or customers, depending
on the project.
If it’s beneficial, we can
conduct qualitative research.
Create copy that will hit
the mark with precision.
We ask: Does it hit
the bullseye? Will it inspire
visuals?
Keep all visuals and
tactics aligned with
key messages.
Ensure all new and
ongoing communications
align with original
strategy and content.
OUR
PROCESS
STARTS…
WITH
WORDS
Starting with words keeps your communications focused — from idea to execution. It’s how we consistently deliver business results.
1.
TARGET
Define the bullseye so
we know when we’re
successful.
Who are the audiences?
What do we want them to
do or believe?
2.
DISCOVERY
Research and interview
internal experts,
stakeholders and
sometimes clients
or customers, depending
on the project.
If it’s beneficial, we can
conduct qualitative research.
3.
WRITE FOR THE TIP
OF THE SPEAR
Create copy that will hit
the mark with precision.
We ask: Does it hit
the bullseye? Will it inspire
visuals?
MARY PAT NIMON
EILEEN HOLSTON
FAITH DAWSON
HOLLY RUDOLPH
JEN NEWTON
MARY JO GEDIMAN
MIJUNG LEE
JENNIFER KEMNITZ
KIM SEARS
REBECCA REEVES